ROD D. MUSIC
My client, Rodrick Davenport, reached out with the goal of building his overall social media presence. At the time, his pages had no posts and he wasn’t sure where or how to begin. I reassured him that starting on social media doesn’t require overthinking—it requires showing up.
When you’re unsure of your audience but confident in who you want to become, the best approach is to attract that audience rather than rely solely on scrolling or hashtags. Starting from scratch allowed us to activate the algorithm, learn the language his audience responds to, and understand how engagement naturally flows within his niche.
A key focus was helping Rodrick become comfortable sharing his craft and posting consistently while leveraging the resources already available to him for content creation. I directed and edited all reels across each platform, ensuring the content aligned with platform-specific best practices and growth strategy.
Content creation is exactly that—showing up and capturing the vision you communicate. Sometimes, all that’s missing is a content upgrade.
Below are his social media links for reference.
CLIENT’S ANALYTICS
TIKTOK ANALYTICS
INSTAGRAM ANALYTICS
INSTAGRAM ANALYTICS
In just 60 days, Rod Davenport has grown from 0 engagement and 30 followers to 101 followers, generating 8,602 post views and driving 114 profile visits. This growth translated into 555 likes, 17 comments, and 29 shares, demonstrating a strong shift from no audience interaction to consistent, organic engagement. The data reflects increased visibility, improved content performance, and a growing, actively engaged community.
INSTAGRAM ANALYTICS
INSTAGRAM ANALYTICS
INSTAGRAM ANALYTICS
Over the last 90 days, Rod Davenport’s Instagram content generated 5,281 total views, reaching 1,837 accounts, reflecting a +183,600% increase in reach. Notably, 53.6% of views came from non-followers, showing strong discoverability and successful audience expansion beyond his existing base, while 46.4% came from followers, indicating continued engagement from his growing community. This performance marks a major shift from minimal visibility to consistent exposure, positioning the account for continued organic growth and follower conversion.