LET'S TALK PERSONAL BRANDING

Client Adann Designs was seeking media coverage for his fashion showcase. While he already had a fashion photographer and other event producers, the exact scope of my role wasn’t immediately clear. To provide the most value, I approached the project from a personal branding perspective, focusing on capturing not just the runway moments, but the personality, energy, and behind-the-scenes action of the event.

I worked closely with the client to understand his vision and goals, ensuring the content highlighted both the artistry of the fashion pieces and the overall experience of the show. During the event, I captured candid moments, coordinated with other media team members, and gathered real-time feedback to shape the storytelling.

The resulting content includes a variety of engaging videos and recaps, designed to provide viewers with multiple perspectives of the showcase—from backstage preparations to on-stage highlights—while maintaining a personable and relatable tone. This approach allowed the client to not only showcase his designs but also connect with his audience on a more authentic level, creating shareable content that amplified the impact of the event.